ABOUT

 As a lean boutique agency, Ethical Rebel handpicks trusted specialists to create bespoke project teams tailored to your unique needs. We deliver end-to-end solutions that combine expertise, creativity, and adaptability to achieve exceptional results. With decades of combined senior experience spanning corporate, charity, and public sectors, our team brings together the flexibility of independent freelancers with the power of a cohesive agency.

WHAT MAKES US DIFFERENT

We provide wraparound, end-to-end service without the overhead costs of traditional agencies. At our core, we are creative and strategic problem-solvers – a warm, critical and practical friend helping you achieve and exceed your goals. With expertise including digital learning design, strategic insight and business innovation, we’re here to turn your vision into measurable success.

EVE ROBINSON, CDLP

FOUNDER, DIRECTOR

Marketeer, designer and strategic planner, Eve works with mission-driven organisations to innovate and scale their impact.

Eve is a qualified digital learning specialist and brings additional skills in fundraising, website design, digital marketing and project management. Eve began her career in various creative industries in the worlds of art, auctions and publishing. Over the past 20 years, she has held senior management roles and led marketing, communications and fundraising teams for national and international charities, including Epilepsy Society, Roald Dahl Marvellous Children’s Charity and Diabetes UK. Eve is a graduate of Spring Impact’s Scale Accelerator Leaders of Scale 2021 programme.

BEN RICHARDSON

Ben has worked for over 25 years in business journalism, corporate communications and content creation. He brings a wealth of skills including as videographer, photographer and speech writer.

Previously a journalist for The Economist and head of public relations at O2, Ben combines his audio-visual production skills with a deep understanding of internal and external communications to deliver genuinely engaging learning content with lasting impact.

BEN SAUER

Author, speaker and leader in product design, Ben is an expert on the ways in which digital products can better meet the needs of people. He has trained hundreds of designers worldwide including at Amazon, the BBC and NASA.

Ben’s past successes include designing an app which won Apple’s Newsstand App of the Year. As director of both design and product at digital healthcare company Babylon Health, Ben led a team of 100 designers, clinicians, data scientists, and engineers on AI-based products worth $100m+. His book, Death by Screens: how to present high-stakes digital-design work and live to tell the tale helps designers to become better strategic storytellers and presenters.

JO GAGE, FCIPD

Jo is an expert Organisational Development, Learning and Development practitioner, as well as a highly experienced coach.

Jo has worked in senior learning and organisational development roles in charity and local authority settings and consults across a variety of sectors. She holds an MSc in People and Organisational Development, a post graduate certificate in Behaviour Change and a Masters in Applied Positive Psychology and Coaching Psychology. She is also an MBTI and NLP Master practitioner and ILM qualification leader and assessor.

MIKE YOUNG

Graphic designer, art director and brand design specialist, Mike focusses on designing visually engaging communications that help organisations – and learners – turn heads.

After a successful career as art director for various design, advertising and direct marketing agencies in the UK and overseas, Mike’s clients now include Sitekit, an award-winning digital transformation company for health and social care, and The Patients Association, the national campaigning charity, as well as numerous NHS CCGs, Trusts and individual hospitals.

FROM TRAPPED TO TRANSFORMED: ABOUT DIGITAL LEARNING EXPERIENCE DESIGN (DLXD)

Digital Learning Experience Design (DLXD) is a holistic approach that combines principles from learning theory, instructional design and human-centred design. It draws upon the latest research on how people learn, leverages advanced technology and data analytics to create engaging, effective and personalised learning experiences.

  • APPLIES THE SCIENCE OF LEARNING: Incorporating research into learning processes and cognitive psychology, DLXD is grounded in proven methods for effective learning. It addresses learners’ needs and experiences, leading to more impactful outcomes.
  • DELIVERS MEASURABLE, DATA-DRIVEN RESULTS: Using a more comprehensive range of tools and techniques to capture and analyse learning data, DLXD provides insights into the effectiveness of training. This data-driven approach allows charities to evaluate impact, refine content and make informed decisions for continuous improvement.
  • CREATES ENGAGING LEARNING EXPERIENCES: DLXD employs a variety of digital formats – such as interactive modules, videos and microlearning – to cater to diverse learning preferences and accessibility needs.
  • SCALES FOR SUSTAINABLE GROWTH: Moving beyond live-only models, DLXD enables organisations to run scalable and profitable digital learning ventures. Delivery modes can be blended or 100% asynchronous, incorporating social learning to improve completion rates and learner engagement.
  • GENERATES REVENUE OPPORTUNITIES: DLXD helps unlock new potential by turning educational content into highly fundable resources that can be offered to service users, either for free, or as paid courses to individual learners. Furthermore, it can provide new commercial income through licensing training to third parties.