DIGITAL MARKETING
Why I can help your marketing
My background includes delivering both online and offline marketing, PR campaigns, fundraising appeals and digital learning design.
This gives me a strong foundation in understanding diverse audiences and producing content that resonates and motivates.
Curiosity, creativity and common sense underpin my approach, whether I’m planning campaigns or translating complex ideas and data into accessible, purposeful messages.
Purposeful, human-centred marketing that drives impact
Over twenty years’ experience in marketing, fundraising and communications
marketing strategy
Content Marketing
Website design and SEO
Email Marketing
Marketing Strategy
I help organisations clarify their value proposition, audiences and goals, and translate these into focused, actionable marketing strategies.
I blend data-driven insight with creative thinking, ensuring strategies and goals are clear and achievable. I’ve supported clients in defining new products, services and campaigns by aligning organisational objectives with user needs.
Search Engine Optimisation (SEO)
I have delivered SEO improvements for clients, including keyword research, metadata optimisation and site structure adjustments. Using a wide range of SEO analytics platforms, I ensure insights are easy for clients to understand and action.
I also design and refine customer journeys and website user experience to support engagement and conversion.
“Whether it is helping us map out a new service, designing our new website or advising on branding, Eve always delivers what she promises and more.”
Marketing and website client
2023
Content Marketing and Storytelling
I develop and execute content strategies that translate complexity into simple, engaging messages.
Drawing on years of experience writing a wide range of long-form and short-form content, from press releases to marketing brochures, and digital learning modules, I help organisations create content that builds trust, clarity and emotional connection.
Website and Digital Experience Design
I design websites and digital user journeys that are intuitive, accessible and aligned with user needs. This includes developing site architecture, wireframing pages, ensuring mobile responsiveness and improving navigation.
I’ve also been involved in mobile app design and the creation of new digital products and services, ensuring the experience is clear from first click to final action.
Email Marketing
I can create email campaigns and nurture journeys in Mailchimp, using segmentation, user insight and content planning to increase engagement.
My experience includes welcome sequences, newsletters, donor/customer onboarding and data-driven A/B testing to improve open and click-through rates.
Benefits of Working With Me.
Flexible collaborator
You find me honest, reliable and generous with my time and advice. I can scale with trusted associates when projects need additional expertise too.